Commercial enterprise team guides the approach for the roll out of Sleepstation digital sleep improvement programme for NHS market.
Project: Sleepstation is a clinically validated sleep improvement programme with a fully digitised care pathway, human support and a decade of evidence. According to its creators, it delivers effective and personalised remote care at scale.
Supported by a multi-disciplinary team, the online service aims to deliver personalised care, taking a person-centred step-by-step approach to empower people to self-manage their relationship with sleep.
The service is built around an evidence-based therapeutic intervention called digital cognitive behaviour therapy insomnia (dCBTi), considered the gold-standard treatment for insomnia. Its accessed by self-referral or clinical referral and is delivered entirely online.
How we helped: We have played a valuable role in supporting Born Digital Health with the approach to raising awareness of its online platform to key NHS stakeholders, with the aim of providing and integrating services within various NHS environments.
Working closely with Born Digital Health’s executive and senior teams, we first assisted with the development of a data strategy and processing of data analysis with regards to historic performance.
To facilitate informed decision-making, both teams sought to quantify, and fully understand, the significant spread and adoption of the sleep improvement programme, which had resulted from word-of-mouth recommendation from clinicians and patients who had previously used the platform.
This data-led strategy paved the way to gathering valuable insights from stakeholders which fed into the refinement of Sleepstation’s NHS offer with a view to maximising its potential impact and value for the NHS.
We helped to clearly identify and, through thorough modelling strategies, articulate the potential benefits of the service specific to an NHS setting, with a particular focus on opportunities to refine the care pathway to address local and/or regional considerations and deliver in line with NHS priorities.
Outcome: We take great pride in the ongoing success that has resulted from this partnership.
Our commercial approach is supporting Sleepstation to grow its national and international footprint.
This ongoing data-led collaboration positions the platform with accurate planning, roll-out and reporting to demonstrate where, how and to what extent clinician time can potentially be saved – and possible costs avoided.
Testimonials:
Alison Gardiner, Chief Executive, Born Digital Health (Sleepstation)
As a service with its origins firmly rooted within the NHS, we very much feel part of the NHS.
“Our decisions have always been taken with the core principles and best interests of the NHS at heart. While this partnership has been with a commercial team, there has been no question about our desire to always put people first. Both teams are committed to continual improvement and, from Sleepstation’s perspective, we do this first and foremost for the benefit of patients. We’re proud to say that, through this partnership, we’ve been able to help more people directly and also indirectly support the NHS further by re-investing into NHS patient care.
“It has been hugely rewarding to work so closely with the commercial team and to have their valuable input to aid our decision-making. The value added partnership has enabled us to not only fully understand and quantify where and how our past successes have had a positive impact on the lives of NHS patients throughout the country, but also to map where we can build upon that solid footing to deliver future successes. This partnership has enabled us to help more people, and directly align with NHS priorities at a point in time where there is real desire to embrace the benefits that digital healthcare can offer.”
GP Dr Tamara Keith, Cambridgeshire
The sleep station service is very useful for a common problem, which causes significant hardship to patients, and where there is often very little intervention available.
“It reduces the pressure to prescribe sleeping medications. Anecdotally for our practice its availability saved GP time through reduction in repeat consultations about the same issue and offering options for patients who may be struggling with a number of issues with poor sleep being a major contributor.”
